?? Yat Gem Series x SuperRare #1??

Excited to reveal the Gem Series I created for Yat with the best team/client combo I could only imagine! ??

/// Gems?were created to celebrate the defining moments in Web 3, each 15-second video is minted in Ethereum blockchain and they look and sound dope!

#1

The first and one of my favourites! Our collaboration piece with SuperRare.

Design: Efi Kabak

Motion: Wes Theoret

Audio Design: Bassjackers

Client: Yat, Tari Labs

Agency: RocketAir

And, many talented folks.

The gem concept is based on a simple story. A viewer going through different pieces of art and each scene within the frame represent different feelings just like the SuperRare platform. It welcomes everything, even the craziest ones.

Framing emotions

Who would put their NFTs into a regular frame? That was the first question we asked ourselves when we were designing the frame of the artwork.

We wanted the frame to feel futuristic yet exclusive. Having a gray base and bold letters we were almost there- but the finale was by adding a touch of gold into the mix and voilà!

Designing a heart for the mirror

Surely, the frame can't be just empty it needed something that can live but still keep the focus on the gem emoji. That's when we thought we could bring a heart into the scene but not an ordinary one- we mixed the heart with liquid just like the movement we have inside the frame to keep the composition alive and breathing.