Then, Now, Always
The client wanted a rebrand worthy of the brand's name—classic enough that it looked like it had been around for a while, but modern enough to carry the brand into the next 10 years of operation. The custom logotype is reminiscent of type found on spiritual fiction/non-fiction book covers from the 70's and the palette is pulled from desert landscapes. The new brand currently adorns all types of apparel, packaging, and in-person experiences.
