Branding for Made For Kids

What does this brand do, in your opinion???

Creating branding connected to kids has to draw attention from both parents and kids???????????. Kids should be interested in the logo, and it should look fun for them????. As for the parents, the logo must also say something about the brand’s values and goals that it helps them achieve??. For this reason, half of the logo is vibrant, colorful, and fancy, while the logotype is bold, affirmative, and soft?.

The vibrancy of colors helps get the right attention from kids during studies???????, which is why this color selection remains effective for this purpose??. Meanwhile, the soft edges of the logotype evoke a caring effect, and the capital letter style gives a confident feel to the parents' eyes??.