Lighting the Way | Illoominus Branding
Illoominus Brand Identity
The direction we took for Illoominus' brand identity was inspired by fire-flies light-ing the night sky and illu-mi-nat-ing a?path for-ward. Dubbed ?“Lampyris”, the final direction showcased the role that Illoomi-nus plays in the DEI HR land-scape.
This snapshot of the final brand highlights the firefly mark we created, the final color palette, and the type families we thought best embodied what we considered to be the Single Most Important Thing for Illoominus: Simple. Soulful. Solved.
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