Playable Factory: Website

Have you ever been browsing the internet, and suddenly, an animated ad pops up?

It’s like… what even is this thing? It’s like a game! But it’s not. It’s just an ad. And that’s where Playable Factory comes in. Playable uses game-based animation to advertise products, making them unique in the advertising industry.

If you’ve ever been browsing a website and suddenly found yourself in the middle of a game-playing advertisement, that’s the work of Playable. They asked us to create a website that more accurately represented them. We decided to focus on their website activities and their product display. We chose illustrations over application screens because the product side constantly changes, preventing a constant screen update in response to those changes.