B2B e-commerce platform design | Lazarev.

?? Here’s a question: do you love online shopping? When you smoothly surf through sections, hassle-free, find an item you need and finish your purchase. This is how it should be, right??

But when it comes to chemical industry products, the whole thing is far more complicated. Confusing categories, overwhelming product comparisons, and unclear navigation make the experience you never want to go through again.?

In the business world, it means a plummet in sales.

?? Luckily our client, Matta, a B2B marketplace to search, compare, and purchase chemicals recognized such a challenge and looked for ways to overcome it. That’s how our team enters the scene.

We joined forces with Matta to deliver a brand-new marketplace design to streamline the purchasing experience ??

To kick the design process off, our team utilized UX research methods to analyze competitors and reveal customers’ pain points and needs. This tried and true approach helped us find and improve what impacts the site quality.?

As to UI&UX design, we built a data-heavy e-commerce platform, laser focusing on visual clarity and ease of use. Our team revamped the website with 3D models, a bold but sleek search bar, and vibrant product category cards. Site visitors can discover chemical manufacturers, compare products and make a purchase. All of that without a hassle.

Drop your thoughts on this design in the comments ??

?? If you have e-commerce to design, tell us about your project at [email protected].

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