Salt Point Brewing Co. Branding Concept

Locally crafted. Widely enjoyed.

Do you ever get overwhelmed when walking down the craft brewery aisle? I definitely do! There are over 8,000 craft breweries in the US. Which equates to A LOT of different options to choose from.

If you are anything like me, when in doubt, I always choose the beer with most well-designed label. Beer branding has always intrigued me. It’s a product where packaging will ?? make you stand out. The competition is steep, so creating a unique label system that separates you from pack is key. What's your beer buying strategy? ??

Chris Mallinson
Helping brands and ideas grow through better design.

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