Grvty logotype - Direction 1

The first logotype concept & alternative presented in the initial presentation for Grvty - a social media app connecting sports fans with stars.

This brand identity project had to be done in a very short amount of time which usually stresses me a lot... ??

But with Grvty, I had such pleasure exploring different directions not only because I love playing with lowercase g-s (I mean who doesn’t ??) but because of the people behind Grvty who are one of the most empathic and easygoing clients I’ve ever worked with. ??

I don’t know if it’s just me, but when crafting concepts for a brand, I often connect with the emotions I’ve experienced interacting with the clients. Which in this case was in my favor. ??

We (at KICKFLIP) presented four logo options in total and the clients loved them all! Ah, designer’s dream! ??The decision on the final logotype was made together and the favourites were this direction and the chosen one which I will show you soon.

What are your thoughts on this direction?