Monorail Music, 20th anniversary merch
Monorail Music, an independent record shop in the heart of Glasgow, were approaching their 20th anniversary when they asked me to do a much-anticipated merch collection to celebrate. It would be the first t-shirt of theirs, so with my background in merch production and my love for the shop’s legacy, it was a dream project for me to work on.
Their original logo needed an update, but the owners were sure they didn’t want to get rid of it completely, so I made sure to use a variation of the original serif font, implementing a contemporary wavy style. Deliverables included two t-shirts and a tote bag, as well as other social media assets for their 2022 Records of The Year Campaign. The collection ended up selling out in three hours!
More by Lola Hoad View profile
Like