nara?jo box but now green

The conceptualization of the visual identity for the fictional orange juice brand, Nara?jo, was developed as part of an academic project, reflecting values of lightness, closeness, pleasure, and health. The name and visual elements were chosen to convey freshness and authenticity. This project is a starting point, and I plan to expand it by creating more materials related to the brand to deepen the studies and share soon.