Holdwork - Website design for the video interaction platform
Extending the Holdwork Brand Experience Online
We were proud of the vibrant and engaging branding we created for Holdwork. However, we knew that a centralized online presence for the brand is crucial to reach main business goals.
Hence, we faced a challenging opportunity to translate Holdwork's richly illustrated brand system into a responsive digital environment while matching style with substance.
Our design approach
Our design team decided to keep Holdwork's signature illustrated aesthetic as an anchor and wove impulsive graphic elements throughout the site's UI to ensure visual cohesion.
The website design emphasized content and clarified Holdwork's product value through a minimalist, user-focused presentation.
We structured the site to spotlight the features and benefits of Holdwork's suite clearly and prominently. Scrolling animations guide visitors smoothly through this content-rich landscape.
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