Youth Fundraiser

Founded in 1865, Lutheran Social Service of Minnesota is a nonprofit that’s wholeheartedly invested in almost every kind of social good you can imagine, from assisting folks after a major disaster to addressing youth homelessness. Not only that, their reach stretches into every part of Minnesota. So when the LSS team reached out for design solutions for the 2024 Benefit for Youth, we set our sights on a theme and brand kit that communicated their sprawling influence on the state.We built on their theme Reaching Further by pairing recognizable landmarks across the state alongside visuals that tell mini-stories of the services that LSS provides for our younger neighbors. It’s all in a bright and positive color scheme to convey a hopeful tone that pairs well with their celebration.