New Focus Lab Case Study: Perion ??
With a single universe of cutting-edge technology solutions, Perion empowers advertisers and publishers to connect with consumers across the world in ways that resonate with them.
How?
With an approach that is artful and human as it is technologically sophisticated. And with a deep belief in advertising’s power to drive the economy forward. That’s passion.
Perion brought that passion to Focus Lab with the goal of fully showcasing a unique perspective and developing a cohesive brand identity. Cohesiveness was especially important.
Following a series of acquisitions, Perion sought a unified brand that would not only signal a bold approach to advertising technology, but also celebrate its people and their diverse expertise.
Scope of Work:
→ Brand Strategy
→ Visual Identity
→ Web Design
