Candle Bar Master Logo

???????????? Brand design for a high-end bar in a hybrid retail-restaurant location

The client envisioned an Italian-inspired design that would complement the brand identity we recently developed for HHC Living, a sister brand coexisting in the same space.

??? I created a combination mark based around a Roman bust holding a candle in one, and a citrus branch in the other hand.

She’s wearing an Italian Cornicello pendant, an ancient amulet worn as a symbol of hope and good luck. Above her is a star, a subtle reference to HHC, as it's featured in the brand’s corporate coat of arms.

?? For the type, we chose a Roman-inspired typeface with classical letterforms. As for the colors, the palette consists of a fresh, but sophisticated shade of green and an off-white similar to "White Jasmine".