Karma Collective - Logo Design

thumbnail showing the logo

This project is part of a logo exercise from James Martin’s book The Honest Guide to Creativity and Logo Design.

Karma Collective is a fictitious group of designers that create illustrations, artwork and brand identities for the plastic-free industries.

image showing the color palette and a photo of some sketches I made

The exercise also gave a list of keywords to help in the process. Not all of the following words needed to be part of the logo.

Keywords: honest, clean, vibrant, friendly, creative, community.

logo explained: the K and the C are  rotated counterclockwise to resemble a plant
business cards and logo on the different colors of the palette
logo on a tote bag with brand's colors

And that's it! What do you think?

What can be improved?

Let me know here or reach me out on:

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??: [email protected]

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