Logo, Brand Identity Design & Website for Fintech | Lepshey
How to use design to increase the recognition of an ed-tech project in the fintech industry and ultimately get profits and new customers?
Edusystems is an educational fintech company whose products help people learn to trade, regardless of their location.
Our goal was to create a unique logo that reflects the company's educational and fintech focus. Develop a comprehensive visual style to increase recognition in the marketplace. Create a modern and intuitive website design that would attract and retain users by providing them with all the necessary information and access to products.
What we did:
? Held a meeting where we talked through the goals, identified current pain points, and identified expectations for the future product;
? Conducted a discovery phase, UX/UI analysis of the niche and related projects. We found patterns and best cases;
? Based on the findings, developed a modern and minimalist logo and package style guide;
? Created a website design concept following modern UX/UI standards. We designed a user-friendly navigation and clear structure. We paid great attention to the presentation of the company's products and values to attract new customers.
? Developed the design and all its adaptations. Made unique 3D graphics and animations in the general style of the project;
? Prepared the design system of the project and built the site on flexible and reactive vue js;
? Tested and went live.
The new visual strategy became an effective tool for interacting with customers. Thanks to the work done, Edusystems applications attracted several thousand new users, which significantly strengthened the company's position in the field of educational fintech services. The new website supports the company's goals and contributes to the growth and development of business indicators.
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