Sweep It Over The Rug Branding Identity

Students were tasked to design a hypothetical awareness campaign accompanied by?a brand guideline?and collateral mockups.?I based my work?on a selected species of endangered broom plants in New Zealand and aptly named it ‘Sweep It Over The Rug’. This was a research-heavy project in which all our creative decisions were based on studies and statistics. Additionally, we learnt the importance of?maintaining consistency and clarity within our?design systems for better audience comprehension. I loved the research and marketing aspects of this project and when I finally established the visual language of the campaign, the rest of the project fell into place from there.

University Project / Communication Design Studio?/ S2_2021