ESPN Tailgating Collection

ESPN hired Kyle McLane Design, in conjunction with Northpole manufacturing, to leverage their name recognition in order to create a whole line of tailgating items. KMD created a series of sketches and renderings, showing a wide variety of products that could be part of the ESPN collection. KMD created finished renderings accompanied by spec sheets and transfered them to Northpole for manufacturing. KMD traveled to China and oversaw the manufacturing process to insure KMD’s design intent. KMD oversaw the production of samples and attended meetings with retailers such as Walmart, Target, Dicks, and others in Shanghai as part of the Northpole team.