Blasting off in 2019 like

Just kidding. This shot is from 2017. But we're excited to share a glimpse from our Round 1 explorations, wherein we tie strategy to early design work via concepting. Concepting is the process by which we set intention for our design work, tying it to an idea or tangible element that embodies the essence of the company and speaks to their audience.

In this particular round, the ever talented @Chase Turberville blew the doors off, experimenting with unique type treatments, dimensionality, and color within four different concept buckets in order to bring to life and give dynamism to the Spoke brand.

My attachments speak to the Statement of Intent I crafting after running brand strategy, and the concept buckets that then emerged. You can check out the resulting brand at askspoke.com.