Tagline Double Entendre

Client Tray.io enables process automation for enterprise business users by quickly integrate their software applications using powerful automated workflows. They came to us for a new brand—including visual and verbal identity, and tagline exploration.

After running their brand strategy, it was clear to me that this dynamic technology was capable of changing the game for marketing teams at enterprise and fast-growing companies. We created a likewise dynamic visual system that conveyed their brand attributes of progressive, empowering, and trusted.

When we got to the tagline, we needed something that spoke to the product but in a way that was clever, tidy, and compelling. Hence, "Automation at Work," which combines the notion of an ongoing, hardworking automation platform with the successful end results of employing such technology. Success all around.

Props to @John Oates for the kick-ass visual system.