PayMe - fintech concept logo animation v2

Hello again! I’m super excited to share with you the second logo concept for an innovative fintech product, PayMe.

We love to challenge ourselves with concept projects at Netguru. The opportunity to do so fosters professional growth in all team members, and it’s just one of many ways that help keep us at the top of our game at all times. When we are free to take time to research markets, explore new ideas and learn new skills through our work, creativity flows uninhibited.

Let’s imagine a stale market, bursting at the seams with outdated, overcomplicated banking solutions - perfect environment for a new disruptive player. We wanted to target young adults, frustrated with what traditional financial institutions have to offer. As opposed to the previous concept, we decided to explore more obvious connection to money related symbol - a wallet. It communicates stability and safety, retaining a little bit of playfulness, which is a significant characteristic in this brand’s communication style.

Which mark and approach do you like more? Let me know your thoughts in the comments below. Have a nice day! ??

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