Bliss - Branding

Bliss is the new home decor brand created by Citel to market its specialized technical fabrics. Its mission is to produce inspiring fabrics that arise positive feelings by combining the highest quality materials with the finest aesthetic and sensitivity. "Bliss" is happiness and joy and this is not only its literal meaning but also the brand's main goal: to create spaces that bring people together and connect them with others and with their inner self.
I had the chance to work in this project from the ground up and collaborate both in the strategy and the design of the brand’s visual identity. One capable of reflecting its essence and core values. Bliss is unique and inspiring, positive and vibrant, intimate and dynamic.